Outcomes
We crafted a modern UX that users deem familiar and that's crafted by being mindful of their daily practices and jobs to be done.
A solid product validated by 3 user testing rounds to ensure we are delivering value and impact. We did it in three stages, with over 80 designed screens.
Working with prototypes saved the client the cost of developing features and ideas that won’t resonate with our client’s users.
They validated the new product while gaining a deep understanding of their users, and their usual workflows which is valuable both for marketing and their future roadmap.
We designed a scalable UI focusing on usability and streamlined design.
The company learned the process of conducting a complete Design Sprint for future iterations and incorporated practices to conduct user research.
Project Breakdown
Team:
1 Product Manager and facilitator
1 UX/UI designer
1 co-facilitator
Duration:
1 week for Design Sprint
3 weeks for UX/UI iterations
1 week of refinements
Tools:
Figma, Miro, Zoom
Understanding our customer is just the first step
THE SOLUTION
We mocked up
+80 screens
during
6 UI iterations
Building a shared vision
We worked on narrowing down the problem, users and concrete area of application in order to focus on one small part of the needs and deliver a better solution for it. As a team, we decided to tackle the challenge of how to transform the user experience for both Regulatory and Business Intelligence analysts working in the Life Sciences topic.
Then, we held a Design Sprint.
This increasingly popular technique crams a series of activities that go from problem to idea to prototype to user testing in just one week (you can read more about it here). During the 5 days of the Design Sprint, we worked together as one team to map, sketch, decide, prototype and test different concepts.
This marked a very important milestone for our client’s team, who had never tested a prototype with real users before launching a new feature or change before. And once feedback started pouring in, we launched the second phase of our work together: iterations.
The results of our Design Sprint were what in the industry we like to call a flawed success. We decided to discard the ideas that didn’t perform well in the testing stage, but found many of them that held value for their users.
Insight that becomes foresight
After the Design Sprint, we worked together on its findings for three weeks. Iterations of UX/UI design meant we created and tested over 80 interlinked Hi-Fi screens that we tested with actual users.
During those three weeks we iterated, expanded and tested a number of ideas and features. Some of them were a result of cross-pollinated research from platforms and disciplines that at first sight are completely different from our client, but on a deeper level serve similar purposes as information hubs.
Based on conversations with users, we kept some of those ideas as designed, we let go of others, and modified the remaining ones to help them become more suitable to the final users’ everyday lives and workflow, and integrable with tools of their trade.
We completed a total of three user testing rounds, furthering our visibility on acceptance and appropriation of the new revamp.
THE validation
We ran 15 user tests in 3 rounds
A new experience
We're proud of helping this information management company discover the value and richness of user testing activities from our role as thinking partners.
Once we collected, analyzed and prioritized the information we gathered, we created a new experience that respects and prioritizes the findings we obtained through users. This included a new Design System based on their current branding, a series of components developed from scratch for their users’ needs and goals, and the complete UI for their star product.
But above all, it implies a new, improved and human-centric approach that reduces uncertainty and risks, and will be an important part of their success.
The validations we obtained from users played a key role, supported by a UX quality process that backs the definition of a clear roadmap for future iterations.
Our role as thinking partners
These are the things that we do once we commit to being your thinking partner. We’ll ask questions about why you do things, dive into the assumptions that have led you there, and help you tackle challenges one edge at a time while materializing your ideas. Our framework helps us find collaborative ways of thinking and detecting improvement opportunities.
