The battle against health disparities
A start-up founder came to us looking to transform his ideas into a tangible reality. We helped him rebuild the healthcare experience for the african-american population, historically neglected, through the incorporation of an app that gamifies and rewards positive habits.
Deep diving into the problem
Through a Product Discovery sprint of 2 weeks, we carried out user interviews, created two customer journey maps and crafted a new user persona that reflected our findings.
A hands on approach to habit-forming products
We connected with Live Chair Health's founder from scratch. Early on, we discovered we were all fans of Hooked, a great book from Nir Eyal, and here we had the opportunity to apply it in a practical way.
Moving fast from our initial ideas
This product had to be live in 6-7 weeks, this made us laser focus on the most important features to capture value and validate goals.
We used several Design Thinking tools to fuel with creativity our co-creation sessions.
We focused on quantity and diversity of ideas in the initial brainstorming. Then we mixed and mashed up those, iterating several times to polish them into the right features.
Reducing the gap is quite a journey
Disparities in healthcare access self-reproduce in a way where people not only feel excluded by the system: they actively start rejecting it.
Knowing this, we understood that reducing the gap starts by re-connecting people with the system through other members of the community where they usually place their trust. It's a process that happens step by step and for that reason we crafted a curated, friendly journey that creates a whole new experience of inclusion.
The details behind the scene
To define the Health Journey details we worked together with the founder, his technical adviser and our team of Arionics.
From an initial proposal brought by LCH founder, we mapped the journey, detected gaps on it, went deep into the system logic, and defined reusable building blocks so we can continue to scale in a nimble way.
Product never stops
During our process we performed over 5 iterations of the Home section, always looking to serve Live Chair Health customers in a way that also serves the project's business needs.
Continuous Discovery is easy when there is direct access to customers and their feedback. We made the most of it.
Some of the iterations were built just as Figma rapid prototypes, some of them were part of the Progressive Web App. From all of them we learned important lessons that enabled us to move fast in the right direction.
LCH Design System
All of the design ideas became part of a design system that allowed us to move fast when tinkering with different layout concepts to define each of the features. Having a design system with reusable components is powerful, as it enables designers to focus on solving bigger problems instead of wasting effort on taking small design decisions. As a single source of truth, it creates consistency without sacrifying efficiency and scalability.
The details behind the scene
To define the Health Journey details we worked together with the founder, his technical adviser and our team of Arionics.
From an initial proposal brought by LCH founder, we mapped the journey, detected gaps on it, went deep into the system logic, and defined reusable building blocks so we can continue to scale in a nimble way.
